Initially located in the Rhineland Palatinate low mountain range
region of Westerwald, also known for its extensive vegetation and home of Germany’s first herb farm, Eberhard Heidrich sought to develop innovative nutrient products that went beyond vitamin and mineral supplements. Inspired and driven by special dietary requirements existing in their own family, they developed dairy and plant protein based formulations. In the 1990s, working ever closely with health experts, the company evolved its forefront protein expertise into a specialization in amino acid and collagen peptide based nutrition products.

The company’s family tradition was carried forward, when Frank and Rolf Heidrich, following 20 years of experience working in food retail and brand management in the USA, Asia and the UK, took over the spearhead of the company. Moving the company to Germany’s revitalizing capital Berlin, and adopting an abbreviated four-letter version of the family name, HECH again advanced its pioneering lead in developing superior beauty supplements.